Unlike Naver LINE, WhatsApp appeared on App Store and Google Play Store as a paid application. In the former occasion, users pay before downloading the whatsapp append in the later case, users pay and get a trial period of 1 year before being asked to pay for subscription fee (permanent). A number of users revealed that they were prompted to pay for their subscription fee on android. Hong Kong users commented strongly on the app ratings on whatsapp. A subscription fee of $1 USD led to an outbreak of laments was historical in mobile applications. Well, simply put, whatsapp has just been too popular and a number of people forget about the fees to be paid.
There are no rights or wrongs on this topic. With the prevalence of smartphone and the need for cross carriers messaging with data networks, Whatsapp did its great job in integrating different platforms and gained outstanding popularity. However, the recent incident was mainly caused by a phenomenon created long ago. The whole digital world is entering into a “free” market. Although there are still some paid applications, they don’t receive great attention. Chris Anderson said that even the amount to be paid is tiny, the psychological barrier for paying is still considerable. He calls this “the penny gap”, the power of free products on the digital market has internalized into the mindsets of people. The word free can drive people to buy more indirectly. For example, free shipping after a certain amount of purchase made on amazon.
Free product is however the best way of marketing and promotion. You can also say Whatsapp or any other apps offer their product free on the market is a marketing strategy. Some charge you by in-app purchase, some charge you a dollar to remove advertisements, some charge you to get more updates or subscriptions… Etc. most of the apps are free at first as a survival technique in the ever changing digital market environment. This incident tells us that we should think twice before complaining. In fact, we always have our choice, there are many other alternatives for whatsapp. If you don’t like them charging you, switch to another one. LINE, Facebook messenger, Viber, iMessage, they all welcome you.
In all due respect, the widespread anger was merely caused by the “free” devil in the free market, not about whatsapp charging people extra money.
Twitter | Facebook | Google + | RSS
September 9, 2014
April 18, 2013
There are rumours that after many smart inventions lately by Xiaomi, the Chinese giant in phone making is working…
Samsung’s Galaxy A8 hit Mainland China last month. With its import expertise and superior hardware, it has done quite a…
LG goes old school in launching a flip phone – “Gentle”. What is interesting is that it will be based…
In the courthouse battle against two powerhouses, Apple and Nike may have saved millions of dollars to their attorneys by…
Sources (Re/code) claimed that Apple is preparing for another announcement in two weeks of time. The product this time after…
For more information, you can visit our review on the same brown Smart Case. (more…) Want to keep up to…
Here we go! We have got an iPad Air Smart Case at $79.00 and we are going to do a…
So I went to the Sony flagship shop in Causeway Bay, Hong Kong to take a look at gimmicky camera…
A UK company Gold Genie just released their gold-coated iPhone 5S on their website. Contrary to the original Gold iPhone…
The Nexus 7 was a popular tablet due to its price, software and hardware now Google have released its successor…
What’s in the box? 1. The chromecast HDMI dongle 2. Power cord with microUSB port and an AC adapter 3…..
The FlexiShield is not a big brand compared to Capdase, Spigen SGP but it is still famous for making tailor-made…
This is the first time we talk about products on Speck which features protection for the Samsung Galaxy S IV….