On the eve of their “All or nothing” Blackberry 10 launch, RIM has updated BlackBerry world to include content downloads as well as Apps.
You can now buy music in the form of albums or individual songs, TV shows individually or in seasons, and a wide variety of movies. This is obviously in anticipation of their new devices, and shows that they are really gearing up to make a splash with this latest offering. They are now directly competing with iTunes and Google Play. Both Silicon Valley competitors have a massive head start on RIM, especially Apple, so this offering better have something incredible to set it apart from the competition. People are going to need a reason to abandon all of their other content and switch.
We will have more details about the service after the Blackberry 10 launch tomorrow.
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