Whether you prefer Android, or iOS or even Blackberry or Windows Phone, you cannot deny that Android has picked up an ENORMOUS following since it’s launch in 2008.
New reports show that in just one year, Android jumped from 51.3% in 2011 to a mind blowing 70.1% at the end of 2012. This massive growth is due in part, no dobut, to the immense success of the Samsung Galaxy S III, and other high end Android phones launched. The nearest competitor, Apple, actually dropped from 23.6% to a slightly lower 22% in 2012.
In 2012 those two were in heated competition, but things are just about to get interesting. This year, 2013, several new competitors are entering the arena. Windows Phone 8 has been getting great reviews all over the web and they seem to be picking up customers and developers and breakneck speeds. Blackberry and Ubuntu phones are set to enter the market this year, as well as the possibility of a Firefox phone soon. With those competitors, each with their own pros and cons, the fight could change fairly quickly.
The thing that will really determine this is the ability to successfully market each platform as “COOL”. That’s what brought the iPhone it’s initial success, and I think that’s the key to propelling a newer OS to the frontlines.
2013 is going to be very interesting.
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